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        Al Gurg Living is a luxury bespoke cabinetry design and high-quality kitchens. With a portfolio of brands that fit the aspirational goals of a niche clientele, Al Gurg Living is the newest business unit within the Easa Saleh Al Gurg Group’s (ESAG) Retail & Lifestyle portfolio.

        Al Gurg Living as the name suggests looks to address the needs of a high net worth client segment that prefers bespoke products and services. Elegance through design and style is our promise. A passion for natural materials and intelligent layouts is central to Al Gurg Living’s bespoke services. Our brands are crafted in a style and manner that combines the timeless aesthetics of traditional craftsmanship with the precision of modern technology.

        Founded in 1960 by H.E. Easa Saleh Al Gurg (KCVO, CBE), ESAG is a multi-divisional conglomerate with over 27 companies. The Group has a range of diverse product and business interests that predominantly include retail, building and construction, industrial and joint ventures. 

        From entertaining guests, to family meal times, the kitchen fulfills a number of purposes. It is of essence to incorporate practical, stylish designs that stand the test of time into this multi-functional space.

        Customers worldwide recognize the brand SieMatic for its premium-kitchens of first-class, outstanding design along with the highest quality of workmanship. Since 1929 SieMatic is manufacturing first-class kitchen furniture – and nothing else. Our kitchens have been exported since 1960 and today are the embassadors of German brand-name quality in more than 60 countries worldwide.

        SieMatic is regarded as the inventor of the handle-free kitchen. It is therefore only natural that in its 90th anniversary year the Westphalian kitchen manufacturer should also focus on the new interpretation of the handle-free kitchen: The SieMatic SLX PURE.

        The new kitchen concept has been met with great enthusiasm by dealers and customers worldwide and has already won over the international jury of experts at the ICONIC AWARDS 2020: Innovative Interior. In the category “Kitchen and Household” the kitchen concept was awarded “Best of Best”. The competition, arranged by the German Design Council, is aimed at all companies in the furnishing industry and their partners in interior design. According to its own statement, its aim is to “discover and award the best from all areas of interior design”.

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