By Studio D. 04

Studio D04 is an architecture design firm based in Dubai, with strong beliefs in creating spaces through progressive architecture.

The story of the re-branding was built around the name. D. 04 stands for D for designers and 04 is in relation to how an area or space can be delimited, by 4 sides that come together to create a boundary. The forms and the elements designed to be part of the brand are inspired by architectural plans. The integration of the elements to the type, create a clean and sharp typographic logomark.

The elements are used as part of the graphic language of the brand, creating a pattern and exploring different directions to continue with the concept of architectural top view plans.

In addition, the narrative of the brand highlights  a high contrast identity, the black and white palette is selected to compliment the brand giving  flexibility  with a play in materials and accent tones for specific applications.