So Hotel Dubai

SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.

Discover SO/ Uptown Dubai. A new city hotel in a dazzling high-rise with gourmet dining experiences, cutting edge mixology and next generation wellness.

Fusing luxury with creative expression, SO/ Uptown Dubai has 188 design-led rooms and statement suites with unrivalled views of Dubai’s skyline, marina, Jumeirah Beach and beyond. Always with a window on the city, our chic and spacious rooms are bold and eclectic with indulgent marble bathrooms.

The first of its kind in the Middle East, enter a visionary world of fashion, design and theatre at SO/ Uptown Dubai.

Standing tall in the diamond-inspired Uptown Tower – the architectural landmark shaping this vibrant neighbourhood’s 24-7 Central Plaza – welcome to a new generation of luxury.