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SO/ Hotels is known as a fashion-forward hotel brand with properties in stylish cities like Paris, Vienna, Berlin and Bangkok. And now, Dubai travellers can get a taste of SO/ Hotels avant garde offering, as the brand’s first Middle East property, SO/ Uptown Dubai, has opened its doors.

SO/ Uptown Dubai is a vivid cocktail of luxury, sophistication and style – an audacious burst of Dubai’s energy, with a playful twist.

Located in Uptown Dubai, next to JLT, it’s home to 10 floors of design-led rooms and wow-worthy suites. It’s all be served up against the backdrop of stunning skyline views, as the hotel takes up residence inside the skyscraping 340 metre Uptown Tower.

Self-described as a five-star urban resort, SO/ Uptown Dubai features a split of 188 hotel rooms and suites and 227 branded residences. All promise to excel in the style stakes to make these designer pads some of the chicest in the city. Guest checking in to one of the luxurious rooms or suites at the first Uptown hotel can look forward to grand marble bathrooms, smart wood finishes, and intricate design elements that fuse art, fashion and design.


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