“Inspired by the summers he spent vacationing in Maine and Vermont as a child, Montreal gastropreneur Joey Ghazal, created The MAINE as an homage to the immortal charm of the state whose slogan justly proclaims ‘The Way Life Should Be’.
Tucked away in a hotel garage on the edge of Dubai’s sprawling coastline, The MAINE Oyster Bar & Grill was founded in 2015, Dubai’s first homegrown New England Seaside Brasserie.
Inspired by the summers he spent vacationing on the East Coast, Joey transformed an undesirable garage location at the edge of Dubai’s coastline into a city hot spot, which has since won multiple awards and accolades including ‘Best Newcomer’ from What’s ON Magazine 2016, ‘Best Seafood’ from BBC Good Foodand ‘Best Restaurant Bar’ from TimeOut.
“I always had a grander vision for The MAINE. I viewed it more as a lifestyle, rather than just a restaurant” says Ghazal, who is positioning The MAINE as the premier New England Brasserie Company in the region with a newly opened MAINE Street Eatery in Studio City and the upcoming MAINE Land Brasserie in Business Bay.
Joey’s love for the restaurant business started at the young age of 18 and has endured for over 20 years. He worked his way up the ranks from busboy, to waiter, to manager to head of concept development and marketing for one of Canada’s most prolific Restaurant development companies.
Serial developer and all around taste-maker, Joey has developed dozens of popular restaurant and bar concepts across two continents and has been recognized by Caterer Magazine as ‘Middle East Restauranteur of the Year 2018’ and the ‘4th Most Powerful Independent Restauranteur in the Middle East’ in their yearly ‘Power 50’ issue.
Having earned a reputation for his ‘fearless creativity’, ‘keen intuition’ and entrepreneurial spirit, Joey designs all of the spaces himself and is very involved in all aspects of brand creation, menu development, recruitment and training. Joey combines the most sought after talent to create some of the most compelling and sustainable brands in the industry. His multidisciplinary approach has helped him in creating timeless and immersive experiences that always resonate with a sense of event and celebration.
Of course no brasserie experience is complete without a glistening exhibition kitchen that anchors the room serving live lobsters, seafood towers, fashionable crudo and oyster galore. Boasting crowd-pleasing brasserie fare the family style menu runs the gamut from steaks and chops, to fresh fish and seafood, to pot roasts and steamers, bolstered by a slim unpretentious wine list. The long-bar at The MAINE attracts an eclectic crowd of young urbanites downing good old-fashioned cocktails by the bucket.”
Just so you know guys, fish tacos is a must try! Save it for your next lunch or dinner! This place is a-m-a-z-i-n-g!
ARTICLE BY THE MAINE