Studio Sam

Studio Sam London specialises in creating furniture pieces with unique identities and designing interior spaces that transform conceptual ideas into tangible realities. Our work consistently pushes the boundaries of interior design, seamlessly blending creativity with functionality. We believe that using pure materials results in clean and timeless designs.

Studio Sam is a reflection of our family’s 50-year legacy in the business. Comfort, durability, and authenticity are the core components of our work.

Alessandra, originally from Italy, studied Architecture at Central Saint Martins in London and gained extensive experience at internationally renowned interior design studios. Her work has taken her across the globe, designing diverse and impactful projects.

Alessandra believes in the power of pure materials to create clean, timeless designs. 

The synergy between architecture, interior design, and Italian heritage has been the driving force behind her work.

The master area is a sanctuary of textures and layering. We designed a bespoke burr timber desk, paired with our Astoria chair upholstered in rich blue George Spencer designs velvet. The custom made wardrobes are wrapped in a stunning Holland & Sherry silk wallcovering, complementing the embroidered ivory Dedar Milano curtains that frame the large windows, adding a soft touch to the space.

This design seamlessly merges with the pool area, maintaining the tranquil and serene atmosphere throughout the home. For this space, we created a bespoke bar joinery in calacatta viola and antique mirror.

The perfect balance of airy brightness and refined elegance.